SUPER VITRINE
solo show by Matth Velvet
18.09.20 - 24.10.20
ABOUT THE EXHIBITION
The title of the exhibition is a nod to a television program that I watched as a child. Each week, the contestants tried to win the "Showcase", consisting of an incredible number of various kinds of prizes. Even today, there are many materialistic celebrations of this kind, as well as large events and fairs dedicated to the object. Within them, each stand offers a certain conception of existence that claims to be unprecedented, and which can be joined through the simple act of buying.
This parallelism could also be established with any contemporary art fair.
However, simultaneously, new aspirations are taking hold, oriented towards models far from the mass production of objects. In this way, legitimate desires arise that are immediately annulled by an omnipresent marketing that reduces everything to the status of "trends".
My images invite the viewer to nostalgically look at that reign of careless consumption. I want to paint common dreams, mediocre interests. The images I build are aestheticized to the point of seeming fictitious, I am interested in that parodic dimension of representation.
Text by Matth Velvet
ABOUT MATTH VELVET
Matth Velvet began painting walls in the early ‘00s in western France. The maritime and industrial landscapes were his first source of inspiration and permeate his early work. A passionate drawer, he has naturally turned to applied arts, while redoubling his graffiti practice. He’s gradually moved from aerosol to acrylic paint and oil, giving him greater control of colors and a rendering closer to his expectations on walls and in-gallery. His work is the union of detailed studio paintings, quick outdoor interventions, and large figurative murals.
Matth Velvet describes human behaviors through the prism of objects and Architecture, combining his most intimate recollection with a rigorous observation of what surrounds him, to create a world in the twilight of pragmatism and onirism. His painting always has a narrative dimension, suitable for the viewer to interpret. With murals and exhibitions spanning the globe, he now lives and works in Bordeaux, France.
